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Prof. Dr. Dwinita Laksmidewi, S.E., M.Si.

8/30/2023 12:00:00 AM

NIDN

Jabatan Akademik

E-mail

: 0331037203

: Guru Besar 850

: dwinita.laksmi@atmajaya.ac.id

S1 - Universitas Gadjah Mada (1995)
S2 - Universitas Gadjah Mada (2001)
S3 - Universitas Indonesia (2015)

Ilmu Manajemen

Magang
Manajemen Operasi
Perilaku Konsumen

Dr. Dwinita Laksmidewi S.E., M.Si., 2014, Partisipasi Pelanggan, Anteseden, dan Pengaruhnya Terhadap Kualitas Jasa: Perspektif Service-Dominant Logic
Dr. Dwinita Laksmidewi S.E., M.Si., 2015, Pengaruh Customer Experiences Terhadap Revisit Intention Dengan Mediasi Learning In Museum Dan Visitor Satisfaction Di Museum Wayang – Kota Tua Jakarta
Dr. Dwinita Laksmidewi S.E., M.Si., 2016, Anthropomorphic animals in advertising: Creating positive consumer's brand attitude
Dr. Dwinita Laksmidewi S.E., M.Si., 2016, Anthropomorphizing Nature: The Consequences Toward Consumer’s Green Behavior And Green Product Attitude
Dr. Dwinita Laksmidewi S.E., M.Si., 2016, Antropomorfisme Konsumen Pada Alam Dan Pengaruhnya Pada Sikap Terhadap Program Green Cause-Related Marketing
Dr. Dwinita Laksmidewi S.E., M.Si., 2016, Studi Tentang Efek Green Advertising Pada Intensi Membeli Dengan Perilaku Peduli Lingkungan Sebagai Moderasi
Dr. Dwinita Laksmidewi S.E., M.Si., 2016, The Effect Of Health Warnings in Cigarette Packaging on Repurchase Intention: A Study on Indonesian Consumers
Dr. Dwinita Laksmidewi S.E., M.Si., 2017, Anthropomorphic Animals in Advertising: Creating Positive Consumer's Brand Attitude
Dr. Dwinita Laksmidewi S.E., M.Si., 2017, Anthropomorphism in Advertising: The Effect of Anthropomorphic Product Demonstration on Consumer Purchase
Dr. Dwinita Laksmidewi S.E., M.Si., 2017, Do Consumers Like Altruistic Message in Green Advertising?
Dr. Dwinita Laksmidewi S.E., M.Si., 2017, The effect of hero archetype in advertising on perceived product efficacy
Dr. Dwinita Laksmidewi S.E., M.Si., 2018, Brand Action for Environmental Sustainability: Is Brand a Hero or A caregiver
Dr. Dwinita Laksmidewi S.E., M.Si., 2019, Anthropomorphic Green Advertising: How to Enhance Consumers Environmental Concern
Dr. Dwinita Laksmidewi S.E., M.Si., 2020, Clustering of Indonesian Young Millennial Consumers based on Green Values
Dr. Dwinita Laksmidewi S.E., M.Si., 2021, Pelatihan Persiapan Orang Tua Murid SD Katolik Nusa Melati Jakarta Timur dalam Menghadapi Sekolah Online di Era New Normal
Dr. Dwinita Laksmidewi S.E., M.Si., 2021, Pengaruh Daya Tarik Perasaan Bersalah Dalam Pesan Donasi Terhadap Perilaku Donasi Konsumen
Dr. Dwinita Laksmidewi S.E., M.Si., 2021, The Effect of Anthropomorphic Appeal on Consumer Protective Behavior in Service Facilities
Dr. Dwinita Laksmidewi S.E., M.Si., 2021, The Effect of COVID-19 Pandemic on Consumer Emotions and Purchasing Behavior: A Cluster Analysis in Indonesia
Dr. Dwinita Laksmidewi S.E., M.Si., 2022, Pengaruh Kebajikan, Integritas, Kompetensi, Dan Kualitas Informasi Terhadap Intensi Membeli Produk Di Instagram
Dr. Dwinita Laksmidewi S.E., M.Si., 2022, Advertising messages framing to encourage Indonesian young millennial consumers’ intention of environmental-cause donations
Dr. Dwinita Laksmidewi S.E., M.Si., 2022, Faktor Yang Mendorong Intensi Untuk Melanjutkan Penggunaan Dompet Digital: Studi Pada Pengguna Di Pulau Jawa
Dr. Dwinita Laksmidewi S.E., M.Si., 2022, Faktor-faktor pendorong intensi membeli produk vegan
Dr. Dwinita Laksmidewi S.E., M.Si., 2022, Overview of the Important Factors Influencing the Performance of Eco-Friendly Brake Pads
Dr. Dwinita Laksmidewi S.E., M.Si., 2023, A Mixed-Method Study on Effect of Celebrity Endorsement Towards Purchase Intention with Mediating Roles: Quality Perception and Brand Attitude