Karakteristik Kewirausahaan Perempuan Mendukung Sukses Usaha Menuju Keluarga Sejahtera

Women Entrepreneur Characteristics in Support of Improving Family Well-Being (a descriptive study of business women and members of a Cooperatives in Bojonegoro, East Java)


Abstract

Poverty which is experienced by 18.42% Indonesian women puts the ranking of Indonesia’s GDI at 93 of 134 countries and the ranking of Indonesia’s GEM at 96 out of 109 countries. HDI of Indonesia ranking (2009) at 111 out of 182 countries, which is significant indication of the poverty of the vast majority of Indonesia families. Women activities in business are a positive solution to exit from the poverty. This study use descriptive analyzes to female members of cooperatives, which aims at describing the values dimension of entrepreneurships. Samples are purposively selected from 5 Cooperatives in Bojonegoro located in East Java. These Cooperatives in Bojonegoro are selected based on the most active Cooperative in 2008. The study explains that the successful efforts towards family welfare depend on the power of 3 characters that had been internalized by the respondents, namely a) the personality character b) the managerial character and c) the agent of change character. These characters strengthen the premise that characteristic of respondents straight related to the level of family welfare. Although personality traits are more dominant but the whole entrepreneurial characteristics of respondents reflects a productive role of women.


* Lecturer at Faculty of Business Administration, Atmajaya Catholic University – Jakarta