6TH ICCOMAC 2021 IN COLLABORATION WITH HIDESI 2021 CONFERENCE

10/27/2021 00:00:00

6^th ICCOMAC 2021

In collaboration with HIDESI 2021 Conference

Managing Issues in Human Communication Today

1. Background

It is difficult for organizations to anticipate and keep in front of the changes they encounter. What worked during the recent Industry 4.0 may no longer be relevant in this evolving 21st century. What worked ten years ago may likely have evolved into something different. A sense of urgency, a fast pace, inconsistency, information overload, regenerating technology, and constant change characterize the dynamic changes as organizations move from operating in the industrial age to the information age. A few years ago, we were dependent on CDs, DVDs, and palm pilots, and now we don’t use many of those technologies. There are four elements (Payton and Hahn, 2019) of the changing landscape for organizations: 1) Organizations are becoming more global, 2) Images and identity are becoming increasingly important, 3) There is a shift to a more predominant service economy, and 4) The changing workforce is highlighted by the “disposable worker”, downsizing, early retirement, and temporary workers.

As a result, new directions of research are emerging. These changes are forcing those of us in organizational communication to reexamine existing communicative practices relative to the changing dynamics of organizations. For example, can a person lead without any personal, face-to-face contact? How do organizational values impact ethics, and what is the attitude towards ethical communication in this increasingly competitive age? How should work-life issues such as working parents, affirmative action, and drug screening be handled? With increasing diversity in the workplace, what is the role of intercultural communication? In this age of elevated tensions, how do stress and emotions communicatively manifest themselves in the workplace? What is the impact of our social media postings on our work lives?

One of the greatest challenges facing organizations is the practice of ethics. Ethics are a basic code of conduct (morals) that individuals and groups use to assess whether something is right or wrong. Thus, it is very timely that this year’s conference is in collaboration with HIDESI – Himpunan Dosen Etika Seluruh Indonesia, the association for Indonesia ethics lectures, as it plans for a conference on [Media] Ethics.

The combination of issues facing organizations, and ethics to be considered in defining the communication today provides a profound reason to collaborate.

2. Theme: Managing Issues in Human Communication Today

3. Venue: the conference will be full online

Date and time:

October 27, 2021 - 8.30 am - 4.30 pm

October 28, 2021 - 8.30 am - 11.00 am

4. Objectives:

a. Provide updated research and enhanced practice in the field of marketing and corporate communication, as well as media on providing solutions in today’s communication issues.

b. Understand how communication fields are affected by current changes due to various issues such as pandemic, crisis, and technology to manage presence, trust, and credibility.

c. Conduct discussions on how have organizations and media been affected by these innovations, and what has shifted regarding ethics and corporate values.

5. Plenary Session:

Speakers will be expert on the four sub-themes on Corporate and Marketing Communication, Media, and Ethics.

a. Corporate Communication

Dr. Rowena Capulong Reyes

Dean of the Institute of Arts and Sciences of Far Eastern University

The Philippines

b. Marketing Communication

Karina Gan

Chief Marketing Officer Accenture, Growth Markets

c. Media

Dr. Carlos Antonio Villa Guzmán

Department of Political Studies and in the History Doctorate

University of Guadalajara. Mexico

d. Ethics

Drs. Achmad Charris Zubair, M.A.

Chairman of KAGAMA Philosophy

Gadjah Mada University, Yogyakarta

e. Dr. Rahtika Diana, M.Si

Assistant Head of Doctoral Program in Communication Science

Sahid University, Jakarta

6. Parallel Session

A. Paper Topics:

The 6th International Conference of Corporate and Marketing Communication is the locus for scholars, educators, and practitioners seeking to promote and advance knowledge in the field of Corporate and Marketing Communication, Media, and Ethics. The topics can be on the following, but not limited to:

a. Corporate Communication
b. Marketing Communication
c. Media
d. Ethics

B. Conference’s Program

Wednesday, October 27, 2021

Time	Agenda
08.30 – 09.00	Registration
09.00 – 09.05	Welcome and opening by MC Indonesian national anthem “Indonesia Raya” Unika Atma Jaya march song
09.05 – 09.10	Conference Chair report: Dr. Nia Sarinastiti, M.A.
09.10 – 09.15	Remarks by the Chairman of HIDESI: Dr. Alexander Seran, M.A.
09.15 – 09.20	Remarks by the Dean of FIABIKOM: Dr. Eko Widodo
09.20 – 09.25	Group photo
09.25 – 12.25	Parallel sessions (Marcomm, Corcomm, Media, Ethics) 4 breakout rooms (ICCOMAC & HIDESI) Moderator:* - Corporate Communication: Luciana Budiman (Competency and Research Board Member of Perhumas) - Marketing Communication: Dr. Dini Safitri, M.Si. (Universitas Negeri Jakarta) - Media: Hadi Saba Ayon (Le Havre University, Normandy, France) - Ethics: Dr. Mikhael Dua (Atma Jaya Catholic University of Indonesia)
12.25 – 13.25	Lunch break
13.25 – 13.30	Remarks by the Rector of Atma Jaya Catholic University of Indonesia: Dr. A. Prasetyantoko
13.30 – 15.40	PLENARY SESSION 5 speakers @20 minutes,30 minutes discussion Speakers:* Corporate Communication: Dr. Rowena Capulong Reyes Dean of the Institute of Arts and Sciences of Far Eastern University The Philippines Marketing Communication: Karina Gan Chief Marketing Officer Accenture, Growth Markets Media: Dr. Carlos Antonio Villa Guzmán Department of Political Studies and in the History Doctorate, University of Guadalajara. Mexico Ethics: Drs. Achmad Charris Zubair, M.A. Chairman of KAGAMA Philosophy Gadjah Mada University, Yogyakarta Dr. Rahtika Diana, M.Si Assistant Head of Doctoral Program in Communication Science Sahid University, Jakarta Moderator: Dr. Satria Kusuma Fajar Mahardika, M.Si.
15.40 – 15.55	Group photo Coffee break
15.55 – 16.15	Closing Keynote: Artificial Intelligence and Bots in Marketing: Ethical Limits of Tools Prof. Dr. Joël Colloc Department of Computer Sciences at University of Le Havre Normandy, France Closing by MC

Thursday, October 28, 2021

Time	Agenda
08.30 – 09.00	Registration
09.00 – 09.05	Welcome and opening by MC
09.05 – 10.05	Book launch “30 Tahun HIDESI” Editorial notes By Dr. Alexander Seran, M.A.
10.05 – 10.15	Announcement of best papers (based on categories)
10.15 – 10.30	Closing remarks: Prof. Alois A. Nugroho
10.30 – 10.40	Group photo Closing by MC
10.40	HIDESI members meeting & management change *Limited only to HIDESI members