ICCOMAC 2017

06/02/2017 00:00:00

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CALL FOR PAPERS/PARTICIPANTS

 

4^th ICCOMAC – 2017

International Conference on Corporate and Marketing Communication

“Sustaining Credibility in Today’s Everchanging World”

 

 

 

Background

Based on the call to action by the United Nation’s Global Compact, corporate sustainability is imperative for business today – essential to long-term corporate success and for ensuring that markets deliver value across society. To be sustainable, companies must do five things:

 

1. Principled Business
2. Strengthening Society
3. Leadership Commitment
4. Reporting Progress
5. Local Action

 

In short, they must operate responsibly in alignment with universal principles and take actions that support the society around them. Then, to push sustainability deep into the corporate DNA, companies must commit at the highest level, report annually on their efforts, and engage locally where they have a presence.

 

Clearly, sustainable corporation develop, nurture, and encourage integrity.  They establish a corporate culture that is the foundation for building, maintaining, and, if need be, repairing their corporate reputation.

 

How would this relate to communication? To be able to convey, and even perhaps showcase, their efforts to sustain presence, organizations must engage within its internal sphere – employees, its customers and partners, and the communities in which it resides and operate.  The task is not easy.  As stated, leadership commitment and action that walks the talk is coherent to manage sustainability.

 

Theme:  Sustaining Credibility in Today’s Everchanging World

 

Venue: the conference will be held at Yustinus Building 15^th floor, Atma Jaya Catholic University of Indonesia, November 3, 2017, 8 am – 4.30 pm

 

Objectives:

1. Provide updated research and enhanced practice in the field of marketing and corporate communication, as well as media on how to manage organizations’ sustainability.
2. Understand how communication fields are affected by the demands of managing sustainability to maintain presence and credibility.
3. Conduct discussions on how have media been affected by these innovations, and what has shifted in regards to ethics and policy.

 

Plenary Session:   

Speakers are being sought for the event, focusing on the three sub-themes on Corporate and Marketing Communication, and Media Policy.

 

Parallel Session

A.    Paper Topics:

The 4th International Conference on Corporate and Marketing Communication is the locus for scholars, educators, and practitioners seeking to promote and advance knowledge in the field of Corporate and Marketing Communication, and Media Policy. The topics can be on the following, but not limited to:

1. 1. 1. Corporate Communication: How should corporations maintain their image and reputation in an era where stakeholders are dispersed and influenced through many media facets.  How can corporations act and collaborate with others to advance global challenges?
      2. Marketing Communication: How should marketing and brand executives communicate to customers that they are responsible companies? How are social and environmental issues being managed and communicated to support the brand and services being produced?
      3. Media: Ethics & Policy: How is coverage or featured stories being developed by media set against a backdrop of how corporations act in regards to being responsible and committed to its surrounding community, environment, and what are the attitude towards corruptions, transparency, etc.   Is public reporting the new media to manage and be the watchdog of companies?

 

B. Deadline Date:

• Abstract Submission Deadline:                                         July 31, 2017              
• Notification of Abstract Acceptance:                                  August 15, 2017
• Final registration:                                                             September 31, 2017
• Full Paper Submission Deadline:                                       October 1, 2017

 

C. Contributions

This conference will consider both theoretical and empirical papers, working papers, and extended abstracts for review, and ideas for special session proposals will be welcomed.

 

Prizes will be awarded for the best competitive paper in three categories (corporate communication, marketing communication, and media, ethics and policy) as judged by a panel of experts.

 

The best competitive papers will receive automatic acceptance in Atma Jaya’s InterAct- Journal of Communication (subject to requested editorial changes).

 

Conference’s Program

The rundown of the conference as follow:

08:30-09:00           : Registration and morning coffee

09:00-09:05           : Welcoming and opening by MC

09:05-09:10           : Conference Chair report

09:10-09:20           : Remarks by the Dean of the Faculty           

09:20-09:30           : Remarks by the President of Atma Jaya Catholic University - Dr. A Prasetyantoko

09:30-11:30           : Plenary session (2-3 speakers @30 minutes)             

11.30 -12.00          : Discussion (QA) session

12:00-13:00           : Lunch break

13:00-15:00           : Parallel Sessions (topics to be confirmed)

15:00-15:15           : Coffee Break

15:15-16:30           :  Wrap up of parallel sessions

                                Closing Keynote

                                Announcement of best papers (based on categories)

                                Closing by MC

 

Registration Fee

Paper Presenter IDR 500.000

Early bird special by September 1: IDR 400.000

 

Participant

Undergraduate/Postgraduate Students (with identification): IDR 200.000

Early bird special by September 1: IDR 150.000

Public: IDR 250.000, early bird special by July 31 is IDR 200.000

 

Contact Details

For further information, please

click iccomac.atmajaya.ac.id

Contact the committee:

Secretariat       : El Chris Natalia

                         email secretariat-iccomac@atmajaya.ac.id

                         komunikasiuaj@gmail.com

                         Ph 021 570 8967/ 251 4673

                         

 

Chair               : Nia Sarinastiti

                        email nia.sarinastiti@atmajaya.ac.id; nsarinastiti@gmail.com