ICCOMAC 2014

09/10/2014 00:00:00

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School of Communication, Atma Jaya Catholic University of Indonesia, proudly present The 1^st International Conference of Corporate and Marketing Communication (ICCOMAC 2014). Corporate Communication and Marketing Communication are currently two fields that are inseparable. Both can bring success based on trust.  The success in marketing products and services are based on trust from consumers or clients.  The success in developing good corporate image and stakeholders relations are also based on trust.  Without trust, reputation may be affected.

 

Theme: Building Powerful Corporate Reputation to Reinforce Public Support

 

Objectives:

 

1. Provide updated research and enhanced practice in the field of marketing and corporate communication, and in media
2. Understand how both fields can complement each other in developing product/brand or corporate image
3. Exchange knowledge on the differences in implementation and develop potential collaboration

 

Speakers:   

 

1. Prof. Aloisius Agus Nugroho (School of Communication, Atma Jaya Catholic University)
2. Dr. Nia Sarinastiti, MA (School of Communication, Atma Jaya Catholic University)
3. Tim Smith, MSc, PhD (Institute for Media Studies, KU Leuven)
4. Prof. Parichart Sthapitanonda, Ph.D (Department of Public Relations, Chulalongkorn University)

 

Moderator:  Natalia Widiasari, MSi   (School of Communication, Atma Jaya Catholic University)

 

The conference will be held at Yustinus lt.15, Atma Jaya Catholic University of Indonesia, September 09, 2014, at 10am-12pm.

 

Contact Person: Ni Luh Ratih (089687131123)

Email: secretariat-iccomac@atmajaya.ac.id