Dr. Dwinita Laksmidewi

Bidang Penelitian

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Perilaku Konsumen dan Pemasaran Sosial

No. Telepon

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+62-21-570 8815

E-mail

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dwinita.laksmi@atmajaya.ac.id

Pendidikan

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Doctor (Dr.) in Management Science, University of Indonesia, Depok

Biografi

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Dwinita Laksmidewi adalah Associate Professor dalam bidang Perilaku Konsumen dan Pemasaran Sosial.

Penelitian Dwinita terutama berfokus pada Perilaku Konsumen dan Pemasaran Sosial.
Dia telah menerbitkan beberapa artikel di jurnal terindeks Scopus. Saat ini sedang melakukan penelitian hibah Kemenristekdikti tentang perilaku hijau konsumen milenial muda.

Publikasi

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Laksmidewi, D. (2022). Does The Consumers Materialism Affect Their Green Behavior? Journal of The Community Development in Asia (JCDA). Vol 5, No. 1, pp. 21 - 29. DOI: https://doi.org/10.32535/jcda.v5i1.1382

Laksmidewi, D., & Gunawan, R. A.. (2021), “Pengaruh daya tarik perasaan bersalah dalam pesan donasi terhadap perilaku donasi konsumen”, MIX: Jurnal Ilmiah Manajemen, Volume 11, No.1, pp. 22 - 35..

Laksmidewi, D., & Gunawan, R. A.. (2020), “The effect of covid-19 pandemic on consumer emotions and purchasing behavior: a cluster analysis in indonesia, advances in economics, business and management research”. Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020), pp. 203 - 209. DOI:https://doi.org/10.2991/aebmr.k.210507.031

Laksmidewi, D., & Gunawan, R. A. (2020). Clustering Of Indonesian Young Millennial Consumers Based On Green Values. In & Z. Ahmad (Ed.), Progressing Beyond and Better: Leading Businesses for a Sustainable Future, vol 88. European Proceedings of Social and Behavioural Sciences (pp. 401-408). European Publisher. DOI: https://doi.org/10.15405/epsbs.2020.10.35