Dr. Yasintha Soelasih

Bidang Penelitian

:

Manajemen Pemasaran

No. Telepon

:

+62-21-570 8815

E-mail

:

yasintha.soelasih@atmajaya.ac.id

Pendidikan

:

Doktor dalam Manajemen Pemasaran, Universitas Padjadjaran, Bandung

Biografi

:

Yasintha Soelasih adalah Associate Professor Manajemen Pemasaran.

Yasintha Soelasih mengajar Manajemen Pemasaran dan Riset Pemasaran.

Ia telah menerbitkan makalah di beberapa jurnal terindeks Scopus: Gadjah Mada International Journal of Business, International Journal of Applied Business and Economic Research (JABER). Dia juga telah menerbitkan di Jurnal Terakreditasi Nasional: MIX dan KINERJA.

Publikasi

: 

Soelasih, Y. (2021), “Customer service vs self-service quality experiment: which one is a better strategy for airlines in Indonesia”, Academy of Strategic Management Journal, Jurnal Internasional

Soelasih, Y. (2021), “The effect of word-of-mouth on purchase intention: a case study of low-cost carriers in indonesia”, The Journal of Asian Finance, Economics and Busines, Jurnal Internasional

Soelasih, Y. (2021), “Customer loyalty: the difference between full-service carriers and low-cost carriers in indonesia”, Binus Business Review/Binus University, Jurnal Nasional