ATMA JAYA CATHOLIC UNIVERSITY COLLABORATES WITH MARKPLUS TO OPEN SUSTAINABILITY MARKETING POSTGRADUATE CLASS

Jakarta, May 11 2023 – Atma Jaya Catholic University of Indonesia is always committed to producing graduates who are adaptable to changes, have initiatives to take the right action and possess sustainable knowledge relevant to their areas of study.

To achieve this objective, Unika Atma Jaya has established a partnership with MarkPlus Institute by offering a specially designed program for executives, Master of Management of Sustainability Marketing. (Learn more)

The executive class program of Master of Management of Sustainability Marketing was officially launched in concert with the WOR Brand Festive Day event, held in the Westin Hotel, Jakarta (11/05).

The Rector of Unika Atma Jaya Dr. Agustinus Prasetyantoko, in his remarks after the launch of this program, zoomed in on the important role of marketing in achieving SDGs, pinpointing the significant influence of both entrepreneurial and sustainable perspectives in the future ahead.

“Marketing should embrace the values of entrepreneurial, notably sustainability. The issue of sustainability will undeniably be of high importance in the future,” argued the Rector of Unika Atma Jaya, Dr. Agustinus Prasetyantoko.

The perspective of sustainability has become the main paradigm by which the curriculum at Unika Atma Jaya is designed, intended to produce graduates who are ready to stand up to future challenges. Unika Atma Jaya constantly works to ensure its graduates’ readiness to face the increasingly complex global issues.

“By producing human resources who can cater to the current needs with a focus on sustainability aspect, we have demonstrated our responsibility for the sustainability of the human civilization and the environment,” added the Rector of Unika Atma Jaya.

This collaboration was also endorsed by the Founder and Chairman of MarkPlus, Hermawan Kartajaya. “MarkPlus is committed to supporting the education sector through its MarkPlus Institute. Now, MarkPlus has collaborated with many other universities, and this time, with Unika Atma Jaya, we are offering the Master of Management of Sustainability Marketing,” he stated.

This executive class is intended to provide opportunities to those interested in pursuing their Master Education (S2), notably those with an interest in Sustainability Marketing. The learning activities in this class executive have been professionally designed by Faculty of Economics and Business (FEB) of Unika Atma Jaya in collaboration with the marketing specialist in Indonesia, that is, MarkPlus Indonesia. (Learn more)

By promoting the discussion of strategies and tactics in marketing business management in light of the sustainability approach, it is hoped that this program can nurture talented graduates from Unika Atma Jaya who can design business strategies, comprehend the practice of sustainable business management, master practical marketing strategies, build up sustainable market competitiveness and contribute well to the community.