Kominfo Holds Technical Guidance on Optimising the Role of Government Social Media Managers in the ASEAN Summit

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Labuan Bajo, 3 May 2023 - To optimise the role of government social media management during Indonesia's chairmanship of ASEAN in 2023, the Ministry of Communication and Informatics through the Directorate of Public Communication Governance and Partnership, held a Technical Guidance activity 'Strakom Preparation and Thematic Content Creation for ASEAN Chairmanship.

The hybrid technical guidance took place at the Local Collection Hotel in Labuan Bajo, West Manggarai Regency, East Nusa Tenggara. The Bimtek activity will last for 2 days, namely Tuesday and Wednesday (2-3/5/2023).

The event was officially opened by the Director General of Public Information and Communication of the Ministry of Communication and Information Usman Kansong.

In his opening remarks, Usman Kansong invited participants to make the most of the technical assistance activities.

Kansong also emphasised that communication is an asset. Therefore, government social media managers must be able to increase the asset to be utilised positively for the benefit of society.

Meanwhile, the Head of the Communication and Informatics Office of West Manggarai Regency, Paulus Setahu, who delivered a speech on behalf of the local government, expressed his gratitude to the Ministry of Communication and Informatics for choosing Labuan Bajo as the venue for the technical assistance programme.

On the first day of the event, two resource persons were present as speakers. They were Prof. Dr Dorien Kartikawangi, M.Si, an academic from Atma Jaya Catholic University and Hartyo Harkomoyo, Director of Information and Media at the Directorate General of Information and Public Diplomacy, Ministry of Foreign Affairs.

Dorien Kartikawangi who attended on site, brought material on Communication planning. Hartyo Harkomoyo, who attended online, talked about ASEAN priority programmes.

The moderator for the first day of the event was the Head of the Public Information and Communication Division of the Kominfo Office of West Manggarai, Ferdinandus Jemaun.

After receiving material from the two resource persons, the committee directed all participants present onsite to create content, by visiting a number of tourist spots in the city of Labuan Bajo as the locus of content creation.

This content creation will be used as a competition material between activity participants who are present on site. The winner of the competition will be announced by the committee on the second day of the activity, namely Wednesday (3/5/2023).

On the second day of the activity, there were 2 resource persons who gave material. They were Ria Desy Saputra, Communication Strategy Team of the Presidential Staff Office and Wahyu Aji, CEO of Good News From Ndonesia (CNFI).

Both speakers will bring material on ASEAN Communication Strategy and Content Creation.

Source: InfoPublik.id