Lily Suhaily, S.E.,MBA.

Research Areas

:

Marketing, Marketing Management, Consumer Behavior and International Marketing.

Phone

:

+62-21-570 8815

E-mail

:

lily.eddy@atmajaya.ac.id

Education

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Master’s degree (MBA), Griffith University, Brisbane, Australia.

Biography

:

Lily Suhaily is an Associate Professor in Marketing Management.

Lily teaches Principle of Marketing, Marketing Management, Consumer Behavior and International Marketing.

She has published papers in several journals: International Journal of Business and
Commerce and Jurnal of Management.

Publication 

:

Suhaily, L. (2021), “Why the influence of celebrity endorser (fitra eri as automotive inluencer), perceived quality, and perceived price to purchase intention moderated by lifestyle on car hyundai kona at social media youtube”, International Journal of Contemporary Applied Researcher, Jurnal Internasional

Suhaily, L. (2020), “Effect of green product, green price, green promotion and green place to purchase decision mediated by consumer attitude on green coffee shop”, Sumerianz Journal of Business Management and Marketing, Jurnal Internasional

Suhaily, L. (2020), “The impact of green product innovation, green perceived quality to purchase intention moderated by lifestyle on stainless steel straw”, International Journal of Applied Business and International Management (IJABIM), Jurnal Nasional