Dr. Dwinita Laksmidewi

Research Areas

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Consumer Behavior and Social Marketing

Phone

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+62-21-570 8815

E-mail

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dwinita.laksmi@atmajaya.ac.id

Education

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Doctor (Dr.) in Management Science, University of Indonesia, Depok

Biography

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Dwinita Laksmidewi is an Associate Professor in Consumer Behavior and Social Marketing.

Dwinita‘s  research primarily focuses on Consumer Behavior and Social Marketing.
She has published several articles in Scopus indexed journals. She is currently conducting Kemenristekdikti grant research on the green behavior of young millennial consumers.

Publication

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Laksmidewi, D. (2022). Does The Consumers Materialism Affect Their Green Behavior? Journal of The Community Development in Asia (JCDA). Vol 5, No. 1, pp. 21 - 29.. DOI: https://doi.org/10.32535/jcda.v5i1.1382

Laksmidewi, D., & Gunawan, R. A.. (2021), “Pengaruh daya tarik perasaan bersalah dalam pesan donasi terhadap perilaku donasi konsumen”, MIX: Jurnal Ilmiah Manajemen, Volume 11, No.1, pp. 22 - 35.

Laksmidewi, D., & Gunawan, R. A.. (2020), “The effect of covid-19 pandemic on consumer emotions and purchasing behavior: a cluster analysis in indonesia, advances in economics, business and management research”. Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020), pp. 203 - 209. DOI:https://doi.org/10.2991/aebmr.k.210507.031

Laksmidewi, D., & Gunawan, R. A. (2020). Clustering Of Indonesian Young Millennial Consumers Based On Green Values. In & Z. Ahmad (Ed.), Progressing Beyond and Better: Leading Businesses for a Sustainable Future, vol 88. European Proceedings of Social and Behavioural Sciences (pp. 401-408). European Publisher. DOI: https://doi.org/10.15405/epsbs.2020.10.35