Pristiana Widyastuti, S.AB.,M.AB.,MBA

8/4/2026 12:00:00 AM

NIDN

Academic Position

E-mail

: 0322079001

: Assistant Professor

: pristiana.widyastuti@atmajaya.ac.id

Biography

Pristiana Widyastuti is a graduate of the Master of Business Administration (MBA) program and an academic with interests in business administration, entrepreneurship, and higher education development. Her teaching focuses in Research Methodology, Digital Marketing, and International Business. Her research interests encompass marketing, consumer behavior, entrepreneurship, and business strategy, with an emphasis on bridging academic knowledge and practical applications. Her community engagement activities primarily focus on empowering women and mothers to improve family well-being through capacity building, entrepreneurship education, and business development. She has also been involved in entrepreneurship mentoring programs for marginalized communities as part of efforts to promote economic self-reliance and social inclusion. In addition, she frequently serves as a speaker at seminars and workshops on business model development, branding, market positioning, and marketing strategy for entrepreneurs and business practitioners. She believes that higher education plays a strategic role in developing adaptive, competitive human capital capable of contributing to sustainable economic and social development.

S1 - Brawijaya University (2012)
S2 - National Pingtung University of Science and Technology (NPUST) (2014)
S2 - Brawijaya University (2014)

Business Administration
Entrepreneurship
Consumer Behaviour
Business Strategy

Business Research Methodology
Digital Marketing
International Business

Penguatan Branding dan Pemasaran Digital Usaha Rumahan bagi Ibu-Ibu PKK Kabupaten Karawang (2026)

STRATEGI INTERNASIONALISASI UMKM RAYA CRAFT BERDASARKAN PERSPEKTIF MODEL UPPSALA (2026)

PENGARUH SUSTAINABLE FASHION DAN ECO BRANDING TERHADAP MINAT BELI PRODUK UNIQLO DI JAKARTA (2025)

Eco-Friendly Beauty: What an Eco-Branding and Consumer Values Drive Purchase Intentions (2024)

Driving Brand Engagement: Exploring Brand Touchpoints and Self-Congruity in Local Furniture Retail (2024)

PENGARUH DIGITAL MARKETING, CREATIVE CONTENT, DAN SOCIAL MEDIA INTERACTION PT. VOFFICE INDONESIA TERHADAP BRAND PERCEPTION MASYARAKAT GEN Z YANG BERDOMISILI DI DKI JAKARTA (2024)

The Art of Selling: Examining the Visual Aesthetic, Storytelling, and Impulsive Buying Decisions (2024)

Investigating Impulse Buying Behavior in Live Streaming Shopping with SOR Model Perspective (2023)

Brand Resonance and Brand Salience in Luxury Cosmetic Products with Symbolic Value as the Mediating Variable (2023)

Keeping Tradition, Culture, and Community Through Social Entrepreneurship: A Case of Lamerenan (2023)

Community Empowerment and Social Welfare Development Through Social Entrepreneurship (2022)

Shopping Anxiety and "Fear of Missing Out" (FoMO) for Purchase Intention of E-Commerce During Pandemic Covid-19 (2022)

The Effect of Multi-Sensory Marketing and Pleasure on Purchasing at Coffee Shop in Indonesia (2022)

Analisis Keputusan Pembelian: Fenomena Panic Buying dan Service Convenience (Studi pada Grocery Store di DKI Jakarta) (2021)

Does Visual Merchandising, Store Atmosphere and Private Label Product Influence Impulse Buying? Evidence in Jakarta (2021)

Pristiana Widyastuti, S.AB.,M.AB.,MBA

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Pristiana Widyastuti, S.AB.,M.AB.,MBA

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