Rakhdiny Sustaningrum, S.P., M.B.A.
8/6/2026 12:00:00 AM
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NIDN
Academic Position
E-mail:
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: 0327068403
: Assistant Professor
: rakhdiny.s@atmajaya.ac.id
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Biography
Rakhdiny Sustaningrum, S.P., MBA is an Assistant Professor in the Department of Management, Faculty of Business and Social Innovation, Atma Jaya Catholic University of Indonesia. She earned her Bachelor's degree in Agribusiness from Universitas Sriwijaya and an MBA from the School of Business and Management, Institut Teknologi Bandung (SBM ITB). Her research focuses on artificial intelligence in education and business, digital transformation, consumer behavior, technology adoption, and innovation. She has published in reputable international journals, including Cogent Education, and IEEE conference proceedings, with research on AI adoption, digital entrepreneurship, and emerging technologies. She is also actively involved in community engagement programs and holds certifications in Digital Marketing and Business Incubator Facilitation.
S1 - Sriwijaya University (2006)
S2 - School of Business and Management ITB (2015)
Innovation and Technology Management
Digital Entrepreneurship
Digital Transformation
Consumer Behavior and Technology Adoption
Foundation of Business
Entrepreneurship
Design Thinking and Innovation
Digital Business
Business and Management Technology
Rakhdiny Sustaningrum S.P., M.B.A., 2017, Konstruk Dari Brand Positioning Untuk Mengukur Persepsi Konsumen Terhadap Brand X
Rakhdiny Sustaningrum S.P., M.B.A., 2018, Pelatihan Wirausaha Nugget Berbasis Jamur Tiram di Lembaga Pemasyarakatan Terbuka Kelas II B Jakarta
Rakhdiny Sustaningrum S.P., M.B.A., 2019, Pengembangan Bisnis Sosial dari Pengelolaan Limbah Rumah Tangga untuk Pengentasan Kemiskinan di Jati Pulo, Jakarta Barat
Rakhdiny Sustaningrum S.P., M.B.A., 2020, Pemanfaatan Lahan dan Peningkatan Pendapatan Masyarakat dengan Aquaponik di Jatipulo, Tanah Abang
Rakhdiny Sustaningrum S.P., M.B.A., 2020, Peran Perceived Risk dan Gender pada Pengaruh Trust terhadap Online Repurchase Intention: A Moderated Mediation Analysis
Rakhdiny Sustaningrum S.P., M.B.A., 2021, Apakah Gender Memoderasi Pengaruh Trust, dan Ease-of-Use terhadap Online Repurchase Intention?
Rakhdiny Sustaningrum S.P., M.B.A., 2021, Pelatihan Pembuatan Es Krim Bayam bagi Ibu-Ibu di Kelurahan Jatipulo, Palmerah, Jakarta Barat
Rakhdiny Sustaningrum S.P., M.B.A., 2021, Prospek Perencaan Usaha Dessert Wine Berbahan Dasar Buah Nanas (Ananas comosus)
Rakhdiny Sustaningrum S.P., M.B.A., 2021, The Role of Trust and Gender on The Influence of social media and Ewom on Millenials & Loyalty to Online Travel Agent: A Moderated Mediation Analysis
Rakhdiny Sustaningrum S.P., M.B.A., 2022, Analisis Potensi Bisnis Snack ala Korea
Rakhdiny Sustaningrum S.P., M.B.A., 2022, Millennials Intention To Purchase Online Travel Agent Products: Moderation Analysis
The Impact of Satisfaction, Perceived Interactivity, and Learning Value on ChatGPT Use Intention and Behavior among Indonesian Zoomers Students. (IEEE ICETSIS, 2026).
Do Social Media Shape Gen Z's Entrepreneurial Intention? Testing Opportunity Recognition and Self-Efficacy as Mediators. (2026).
Student Utilization and Perceptions of AI Technology for Academic Purposes: A Mixed-Method Analysis. (Cogent Education, 2025).
The Role of Innovation Capability as a Mediator between Entrepreneurship Education, Digital Entrepreneurship, and Entrepreneurial Intention. (2025).
Snack Bar Formulated from Moringa and Cashew Can Prevent Anemia during Pregnancy. (Applied Food Research, 2025).
The Impact of Artificial Intelligence on Financial Performance with Moderation of Sustainability in Banking Companies in Indonesia. (2024).
Membina Wirausahawan Masa Depan: Peran Inkubator Bisnis dalam Membentuk Niat Berwirausaha di Perguruan Tinggi. (2024).
