Lina Salim, S.E.,MBA.,MA.,Ph.D. CPM(A)

8/5/2026 12:00:00 AM

NIDN

Academic Position

E-mail

: 0305046603

: Associate Professor

: lina.salim@atmajaya.ac.id

Biografi

Lina Salim is an alumna of the Faculty of Economics at Atma Jaya Catholic University of Indonesia (AJCUI); she holds an MBA in Marketing from the University of Dallas (Irving, TX, USA), an MA in Business Economics from Western Illinois University (Macomb, IL, USA), a Ph.D. in Marketing from Universiti Utara Malaysia (Sintok, Kedah, Malaysia), and the CPM(A) (Certified Professional Marketer - Asia) designation from AMF. Her research interests lie in the fields of marketing, consumer behavior, retail management, sustainable marketing, brand strategy, international marketing, and service management. Lina Salim received a NESO scholarship for a diploma in service management and has served as a visiting lecturer at SZABIST (Dubai campus), Tunghai University (Taichung, Taiwan), and Eastern Visayas State University (Tacloban City, Philippines).

S1 - Atma Jaya Catholic University (1989)
S2 - Western Illinois University (1994)
S3 - Universiti Utara Malaysia (2008)

Marketing
Consumer Behavior
Retail Management
Sustainable Marketing
Brand Strategyk
International Marketing
Service Management

Consumer Behavior
Retail Management
Sustainability Marketing Management
Sustainable Marketing
Brand Strategy
International Marketing
Service Management

Lina Salim SE.,MBA.,MA.,Ph.D. CPM(A), 2008, Correlation between Demographic, Socio-economic and Store Loyalty in the Indonesian Modern Retailing Market, so04.tci-thaijo.org
Lina Salim SE.,MBA.,MA.,Ph.D. CPM(A), 2009, Indonesian Store Loyalty Factors for Modern Retailing Market
Lina Salim SE.,MBA.,MA.,Ph.D. CPM(A), 2017, Local contexts and organizational learning for innovation in an emerging economy: the case of two Malaysian firms in Indonesia
Lina Salim SE.,MBA.,MA.,Ph.D. CPM(A), 2020, Edukasi Pemahaman Orientasi Pasar dan Orientasi Kewirausahaan Pada PKL Binaan Kecamatan Menteng dan Kelapa Gading
Lina Salim SE.,MBA.,MA.,Ph.D. CPM(A), 2020, Motivation to Use M-payment in Shopping Centre: A Qualitative Inquiry
Lina Salim SE.,MBA.,MA.,Ph.D. CPM(A), 2020, Pengalaman Pemasaran dan Kualitas Layanan terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan dan Kepercayaan Sebagai Variabel Mediasi
Lina Salim SE.,MBA.,MA.,Ph.D. CPM(A), 2020, Service Quality, Customer Satisfaction, Brand Trust and Repurchase Intention
Lina Salim SE.,MBA.,MA.,Ph.D. CPM(A), 2021, Apakah Lifestyle AIO, Perceived Usefulness Dan Perceived Ease Mempengaruhi Intention to Use Dari Tix ID?
Lina Salim SE.,MBA.,MA.,Ph.D. CPM(A), 2021, Customer Relationship Management Effectiveness (CRME), Customer Satisfaction, and Customer Loyalty
Lina Salim SE.,MBA.,MA.,Ph.D. CPM(A), 2021, Education about Learning Motivation, Time Management, and Pocket Money Management for Students of Strada Bhakti Utama Junior High School
Lina Salim SE.,MBA.,MA.,Ph.D. CPM(A), 2021, Gino Mariani - Merk Lokal Pasar Global
Lina Salim SE.,MBA.,MA.,Ph.D. CPM(A), 2021, Influence of servicescape on behavioural intentions through mediation and moderation effects: A study on Malaysia’s full-service restaurants
Lina Salim SE.,MBA.,MA.,Ph.D. CPM(A), 2021, Minat Beli Generasi Z DKI Jakarta pada Produk Kosmetik Ramah Lingkungan dan Hijau
Lina Salim SE.,MBA.,MA.,Ph.D. CPM(A), 2021, Pembekalan Pengetahuan Tentang Manajemen, Entrepreneurship, Dan Etika Bisnis Pada Pkl Binaan Kecamatan Taman Sari Jakarta
Lina Salim SE.,MBA.,MA.,Ph.D. CPM(A), 2021, Pengembangan Keahlian Apoteker di Indonesia oleh Mclinica
Lina Salim SE.,MBA.,MA.,Ph.D. CPM(A), 2021, Studi tentang Determinan Actual Purchase Behavior pada Restoran: Pengujian atas Perceived Food Quality, Perceived Price, dan Restaurant Trust
Lina Salim SE.,MBA.,MA.,Ph.D. CPM(A), 2022, Character Identification, Game’s Satisfaction, Visual Authority Value, Monetary Value, and Purchase Intention of Overwatch Game Item
Lina Salim SE.,MBA.,MA.,Ph.D. CPM(A), 2022, Driving Factors Of Women Business Performance In Creative Economic Industry
Lina Salim SE.,MBA.,MA.,Ph.D. CPM(A), 2022, Online Shopping Habit atau Experience Memoderasi Customer’s Satisfaction, Trust, dan Learning Terhadap Online Repurchase Intention
Lina Salim SE.,MBA.,MA.,Ph.D. CPM(A), 2022, Store Image, Product Characteristics of Limited-Edition Shoes, Perceived Value and Purchase Intention of Premium Local Brand Shoes
Lina Salim SE.,MBA.,MA.,Ph.D. CPM(A), 2022, Will Ex-Covid 19 Patients Do Word-Of Mouth?
Lina Salim SE.,MBA.,MA.,Ph.D. CPM(A), 2023, Do Green Brand Positioning, Green Brand Knowledge, Attitude Towards Green Brand, and Environmental Concern Are Influence Factors for The Green Purchase Intention of Black Soldier Fly Larvae?
Lina Salim SE.,MBA.,MA.,Ph.D. CPM(A), 2023, Peningkatan Kapasitas Perancangan Strategi Pemasaran Minuman Jahe Merah Instan bagi UMKM Komunitas Anggrek Kosambi Jakarta