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Efendi, SE.,M.Bus.

 

 

 

 

 

 

 

Research Areas

:

Services Marketing, Healthcare Service, Tourism Marketing, and Consumer Behaviour

Phone

:

+62-21-570 8815

E-mail

:

efendi@atmajaya.ac.id

Education

:

 Master of Business (Marketing), University of Queensland, Australia

Biography

:

Efendi’s research covers the areas of services marketing, healthcare service and tourism. He

has conducted research on: (1) Acceptance of communication technology; (2) Preventive healthcare; (3) Hospital service in Malaysia, Singapore and Indonesia; (4) Railway service provided by PT Kereta Api Indonesia; and (5) Destination marketing of Lake Toba. He is well trained both in quantitative and qualitative methods.

He currently teaches Introduction to Business, Marketing Management, and Services Marketing.
Outside of campus, he teaches in the program of Certified Professional Marketer conducted by
Indonesia Marketing Association (IMA). He also serves as Secretary General for IMA Jakarta (Chapter), an association for marketing practitioners in Jakarta.

 

 

 

 

 

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